The process is simple. You just randomly choose two different things, processes, ideas, or words, and see what connections you can find between them that lead to a new idea. For example, combining the concepts of "subliminal affirmations" and "television show" could lead to an idea for a cable channel that flashes helpful subliminal affirmations on the screen while you watch regular programming.
Most connections will not be that direct, so you have to work with the ideas and let them wander. For example, thinking about poker and advertising may not immediately lead to a good idea, so you ask things like, what is poker played with? Cards. Put advertising on playing cards? Now that might be a great idea. Advertisers pay for the ads there, and you give away the playing cards with 52 paid ads on them - one on the face of each. Since they may be used for years, this could be valuable advertising.
Now, here are some random pairs of words or concepts to work with until you find at least one interesting new idea for each:
Headphones - Cats
Table - Car
Free Trade - Martian Psychology
Road - Water
Coins - Business Cards
Creativity Practice - Radio
Love Poems - Lawn Care
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